Founding Head of Growth

01 About EmotionX

What if AI could help us become better at being human?

EmotionX is building a premium consumer AI brand for emotional well-being. It starts with a Personal AI that understands you, and extends into everyday life through fashion-forward wearables:

• Fine our Personal AI, providing personalized support across emotional well-being, relationships, and personal performance. Live in beta.
• Feel a series of AI wearables designed as jewelry, bringing real-world context into more intelligent, personalized experiences. Feel debuts at CES 2027 in Las Vegas.

Together, they represent our vision for AI that understands people beyond the screen, combining multimodal intelligence, human-centered design, and thoughtfully crafted consumer experiences.

02 The Opportunity

We're looking for a Founding Head of Growth to build EmotionX's consumer growth engine from zero to scale.

Over the next six months, EmotionX goes to market in North America and other English-speaking markets along two paths:

• Software-led: Discover Fine → Subscribe → Add Feel → Deeper ecosystem engagement
• Hardware-led: Discover Feel → Pre-order → Experience Fine → Subscription and retention

It's a rich growth problem: two entry points that reinforce each other, device and subscription revenue, and a category consumers are just discovering.

Your job is to make both work: prove product-market fit for Fine through real user acquisition, and take Feel + Fine to early customers through our first pre-order launch.

You'll report to the CEO and work hands-on. This is not a role where you'll inherit established acquisition channels, mature conversion funnels, or a large marketing team. This is an operator role: you'll design the brief, launch the campaign, analyze the cohort data, and decide what happens next.

PR, retail and fashion partnerships, and community will be led by dedicated hires. You'll work closely with them, while your focus stays on acquisition and conversion.

03 What You'll Own

1. Find Product-Market Fit for Fine

• Acquire Fine's first real cohorts across paid social, search, creators, and content.
• Test audiences, messaging, and emotional well-being use cases to learn who activates, retains, and pays.
• Build the measurement foundation: attribution, funnel tracking, cohort retention, and dashboards.
• Turn what you learn into clear recommendations on positioning, onboarding, and pricing.

2. Launch Feel + Fine

• Own the pre-order launch end to end: pre-launch audience building, campaign page and offer, launch-period acquisition, and early-customer communication.
• Test bundle and messaging strategies that connect a device purchase to an ongoing Fine subscription.
• Convert interest generated at CES into a launch-ready audience.

3. Define How EmotionX Shows Up

• Develop positioning and messaging with the CEO that make an emotionally intelligent AI feel trustworthy, desirable, and clearly different.
• Translate sophisticated AI into simple, emotionally resonant benefits, and address privacy and trust head-on.
• Direct creative for acquisition: concepts, hooks, scripts, and test plans, produced with our content team and creators.
• Balance short-term performance with long-term brand desirability.

We're building a premium brand. Taste and storytelling matter as much as analytical rigor.

04 Who We're Looking For

We're looking for a hands-on consumer growth builder with strong product marketing instincts, commercial judgment, and exceptional execution.

Essential Qualifications

• Proven 0→1 growth experience: You've personally built acquisition from scratch at a consumer startup: first channels, first cohorts, first repeatable results.
• Hardware + subscription: Experience with consumer devices, DTC, or subscription products, ideally a business that combines hardware and subscription.
• Launch experience: You've run or closely supported a crowdfunding, pre-order, or new-category consumer launch.
• Hands-on paid acquisition: You launch, manage, and optimize campaigns across platforms and communities yourself.
• Retention-minded analytics: Strong command of acquisition metrics, attribution, funnel analytics, cohort analysis, CAC, LTV, retention, and unit economics.
• Strong product marketing instincts: Ability to identify consumer needs, define positioning, test messaging, and translate product capabilities into compelling purchase motivations.
• Creative excellence: Excellent taste and a strong understanding of consumer psychology, premium brand-building, and performance-driven creative strategy.
• Market experience: Experience growing consumer products in the US or other English-speaking markets.

Additional Advantages

• Experience with AI-native consumer products, intelligent wearables, or personalized consumer technology.
• Wellness, mental well-being, or AI consumer products, including navigating ad-platform health policies and creator disclosure rules.
• Premium lifestyle, fashion, or beauty brands.
• Experience developing creator, community, referral, or other non-paid growth channels.
• Familiarity with AI-native marketing workflows and tools that accelerate experimentation and execution.
• A genuine interest in psychology, emotional intelligence, personal well-being, and human-centered technology.

05 What Success Looks Like

This role will be evaluated on measurable business outcomes, not campaign activity or the number of experiments conducted.

In Your First Six Months

• Measurement in place across Fine acquisition and the Feel + Fine launch.
• Clear evidence of which audiences and well-being use cases activate, retain, and pay.
• Baseline cost per activated user and paid conversion for Fine.
• A successful Feel + Fine pre-order launch, built on a strong pre-launch audience and healthy attach to Fine subscriptions.

As We Scale

• Repeatable channels that deliver paying customers predictably.
• Improving CAC, payback, and LTV/CAC across devices and subscriptions.
• Growing cross-product adoption between Fine and Feel.

Specific targets will be set with the founding team as we validate our baselines.

06 Compensation & Benefits

• Founding member-level equity, designed to align long-term incentives with the company's growth.
• Base salary, with compensation structured to reflect the opportunity and realities of an early-stage startup.
• Medical insurance coverage, subject to location and plan eligibility.
• Employer CPF contributions for eligible Singapore-based employees.

07 Why Join EmotionX?

• Shape the next frontier of Personal AI. As AI becomes increasingly capable of doing what humans do, we believe the next frontier of personal AI isn't greater machine intelligence just to automate tasks, but to expand personal well-being, human agency and performance potential. We're building technology that helps people better understand themselves, navigate the complexities in the world around them, and live more intentional, fulfilling lives. Join us in defining what Personal AI can become beyond productivity.
• Create a category-defining premium consumer brand. We're bringing together multimodal AI, agentic intelligence, fashion-forward wearables, and thoughtfully designed software to create a new kind of consumer experience. This is an opportunity to help build a globally recognized brand where cutting-edge technology meets exceptional design and genuine human value.
• Own the journey from zero to global scale. Join at a defining moment as we bring our products to market, showcase our integrated ecosystem at CES 2027, and build our global consumer presence. You'll have the autonomy to shape our go-to-market strategy, establish our growth engine, and influence the trajectory of the business from the beginning.
• Founder-level ownership. This is a founding-level opportunity with meaningful equity, direct access to leadership, and the chance to grow alongside the company. We're looking for people who want to take ownership, challenge conventions, and build something they can be proud to have helped create.