Building for the human side of intelligence.

We are a small team of
researchers, technologists, designers,
and builders on a shared mission: to help people
become better at being human in the
age of intelligent machines.

An Integrated Human-Agent Team

A young company is not a collection of titles.
It is a set of critical capabilities that have to work together. We think of our team as a system: the intelligence inside the product, the science behind it, the experience around it, the paths through which people discover it, and the business that lets it endure.

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AI/ML Engineer

Trains and evaluates models, designs prompt and retrieval architecture, and builds the backend that turns intelligence into reliable product behaviour.

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The team, by layer

  • Layer 1 · Intelligence — the intelligence inside the product. AI/ML Engineer: trains and evaluates models, designs prompt and retrieval architecture, and builds the backend that turns intelligence into reliable product behaviour. Agentic Engineer: builds our in-house agentic system end to end, from product interfaces and backend services to tool use and agent orchestration.
  • Layer 2 · Science — the science behind it. Neuropsychology Researcher: develops the scientific foundation for EmotionX’s neuropsychological solutions through applied neuroscience research and validation in real-world consumer settings, informs the science-backed consumer product design, and shapes the user journey through one coherent product experience.
  • Layer 3 · Experience — the experience around it. Product Designer: creates the visual and interaction system that makes a complex emotional product feel clear, intuitive, and human.
  • Layer 4 · Growth — the paths through which people discover it. Content Director: builds the narrative, creative formats, and content engine that help the right users discover, understand, and connect with what we are building. Marketing Scientist: makes growth measurable through acquisition dashboards, marketing ROI, attribution, and the data behind every marketing decision.
  • Layer 5 · Scale — the business that lets it endure. Business Strategy: translates market intelligence and competitive insight into business positioning, growth priorities, and the strategic narrative that supports partnerships and capital raising. Business Development: connects EmotionX’s vision and solutions with business opportunities through industry partnerships, academic engagement and events that bring future collaborators into our ecosystem.

The Agent Crew

EmotionX owns a growing team of in-house AI agents who run the day-to-day of building, shipping, and growing the product as well as its users, each agent owning a single role end to end.

EngineeringBuilds and ships the product
Agent Cody

Agent Cody

Software Engineer

Writes the code behind every feature, and turns fixes around fast.

Agent Vera

Agent Vera

Code Reviewer

Reads every change line by line, and blocks anything that doesn't meet the bar.

Agent Rocky

Agent Rocky

QA Engineer

Tests everything that ships, twice around the clock, before it reaches a user.

Agent Ryder

Agent Ryder

Release Manager

Pushes finished work live to the app, and reports exactly what changed.

MarketingFinds the signal, and shapes how EmotionX and its narrative shows up
Agent Radar

Agent Radar

Market Signal Analyst

Tracks trending topics and daily signals across social platforms and forums, and turns them into GTM content ideas the studio can run with.

Agent Beacon

Agent Beacon

GEO Specialist

Watches how AI-answer engines (ChatGPT, Claude, Gemini, Grok, etc) describe EmotionX, corrects what they get wrong, and makes sure EmotionX-related information surfaces accurately when people ask about it.

Creative StudioMakes everything people see and hear
Agent Scout

Agent Scout

Content Strategist

Comes up with the ideas, writes the scripts, and storyboards each one into the shots the studio brings to life.

Agent Pixel

Agent Pixel

Animation Designer

Plans the camera language, movement, and motion design for every shot, and builds the multi-layered assets that bring each scene to life.

Agent Echo

Agent Echo

Sound Designer

Owns everything an audience hears: music, effects, and foley, balancing and normalising every track into one harmonious mix, and choosing the sound that draws the right emotion out of each scene.

Agent Cutter

Agent Cutter

Video Editor

Cuts the footage, motion, and sound into the finished videos that tell each story.

OperationsKeeps the product and the company running
Agent Sunny

Agent Sunny

User Feedback Analyst

Reads what users tell us, and turns it into a clear list of what to build and fix next.

Agent Hunter

Agent Hunter

Talent Recruiter

Collects and screens every incoming résumé, shortlists the strongest for the team to review, and lines up the interview calendar.

Collective Experience

Before EmotionX, members of our team worked across quantitative research, artificial intelligence, product design, enterprise systems, creator content, marketing science, venture capital and private equity investing. Together, these disciplines shaped the standards we bring to EmotionX: intellectual rigour, technical reliability, thoughtful craft, real-world relevance, and business mindset.

J.P. Morgan Millennium SenseTime ST Engineering ByteDance P&G BlackRock Temasek

Academic Foundations

Emotional technology sits between technical systems and human experience. EmotionX prides ourselves on interdisciplinary building. Our academic training spans applied neuroscience, psychology, philosophy, cognitive science, precision health and medicine, biomedical engineering, industrial systems engineering, industrial design, and marketing science.

Applied Neuroscience and Psychology Cognitive Science Philosophy Precision Health and Medicine Biomedical Engineering Industrial Systems Engineering Industrial Design Finance
NUS Yong Loo Lin School of Medicine National University of Singapore Nanyang Technological University Chinese Academy of Sciences Columbia University

Collaborations

We work with institutions across research, neurotechnology, and talent, extending what a focused team can learn and build.

National University of Singapore Nanyang Technological University Singapore Management University
A letter from the EmotionX team

The questions that brought us together.

Somewhere along the way, many of us learned to treat what we feel as something to manage on the way to getting things done. Push through. Stay composed. Deal with it later. We became better at functioning, but not necessarily at understanding what was happening inside us.

As technology becomes more intelligent, that gap becomes harder to ignore. AI can model language and identify patterns at extraordinary scale. Wearable sensing can make aspects of physiology observable. Yet emotion remains difficult to interpret.

Emotion is not a single signal or a clean label. It emerges across brain, body, memory, environment, relationships, and meaning. The same physiological response may accompany fear, anticipation, effort, or excitement. The same words may mean very different things in different lives.

This makes emotion not only a deeply human question, but a profound scientific and computational one.

What would it take for AI to move beyond classifying expressions and begin modelling patterns within a person over time? How should physiological data be interpreted without separating it from lived context? Can an intelligent system support self-understanding without prescribing what someone should feel? And where should it remain uncertain?

Our interest lies in the space between what can be measured and what can be meaningfully understood. Data may reveal a pattern; it does not, on its own, explain a person.

We do not want to reduce an inner life to a score. We want to explore how technology might help people notice relationships among mind, body, behaviour, and environment that are difficult to see alone.

That is why EmotionX exists: to explore this frontier and translate emerging science into responsible emotional technology. We work at the intersection of AI, neuroscience, psychology, human-computer interaction, and sensing because understanding emotion requires us to connect what happens in the brain and body with behaviour, context, and meaning.

We build as a company, but think like a lab. We value testable hypotheses over confident claims, longitudinal evidence over one-off interpretation, and systems that preserve uncertainty, privacy, and human agency. We expect some of our most important questions to be answered through collaboration.

If you are just as passionate about emotional technology, how it can be modelled and built, or how intelligent systems should engage with something as personal as feeling, we would love to hear from you.

This field is still being defined. We hope to help define it in good company.

With heart and curiosity,The EmotionX team

This field is still being defined.

We hope to help define it in good company.