Growth Manager

01 About EmotionX

What if AI could help us become better at being human?

EmotionX is building a premium consumer AI brand for emotional well-being. It starts with a Personal AI that understands you, and extends into everyday life through fashion-forward wearables:

• Fine our Personal AI, providing personalized support across emotional well-being, relationships, and personal performance. Live in beta.
• Feel a series of AI wearables designed as jewelry, bringing real-world context into more intelligent, personalized experiences. Feel debuts at CES 2027 in Las Vegas.

Together, they represent our vision for AI that understands people beyond the screen, combining multimodal intelligence, human-centered design, and thoughtfully crafted consumer experiences.

02 The Opportunity

We're looking for a Growth Manager to run EmotionX's consumer growth engine day to day, from our first campaigns to repeatable acquisition.

Over the next six months, EmotionX goes to market in North America and other English-speaking markets along two paths:

• Software-led: Discover Fine → Subscribe → Add Feel → Deeper ecosystem engagement
• Hardware-led: Discover Feel → Pre-order → Experience Fine → Subscription and retention

Your job is to make both work in practice: acquire Fine's first real cohorts to test product-market fit, and execute our first Feel + Fine pre-order launch.

You'll report to the CEO and work hands-on every day: launch the campaigns, build the tracking, read the data, and turn what you learn into the next round of tests. As the growth team expands, your scope grows with it.

03 What You'll Own

1. Run User Acquisition for Fine

• Launch and manage campaigns across Meta, TikTok, Google, and creators to acquire Fine's first real cohorts.
• Test audiences, messaging, and emotional well-being use cases to learn who activates, retains, and pays.
• Build and improve landing pages, sign-up flows, and conversion paths with Product.
• Manage budgets and pacing day to day, and report results to the founding team every week.

2. Execute the Feel + Fine Pre-order Launch

• Build the pre-launch audience through waitlists, email and SMS flows, creators, and community channels.
• Set up and run the pre-order campaign page, offers, and launch-period acquisition.
• Turn interest generated at CES into a launch-ready audience.
• Test bundles and messaging that connect a device purchase to an ongoing Fine subscription.

3. Build Measurement & Reporting

• Set up attribution, event tracking, and funnel analytics across web, app, and pre-order flows.
• Build dashboards for CAC, activation, conversion, retention, and payback.
• Run cohort analysis and turn it into clear recommendations on channels, positioning, onboarding, and pricing.

4. Brief & Test Creative

• Write creative briefs, hooks, and scripts for ads and social content.
• Work with our Marketing & Creative team and creators to produce assets, then test and iterate on what performs.
• Keep performance creative premium, thoughtful, and clearly EmotionX.

5. Community Management & User Engagement

• Build and run Fine's early user community across social channels, group chats, and in-app touchpoints.
• Engage beta users and early customers through onboarding check-ins, feedback sessions, and community events.
• Run lifecycle engagement through email, push, and in-app messaging to lift activation and retention.
• Recruit early advocates, ambassadors, and referral champions ahead of the pre-order launch.
• Turn community feedback and user insights into clear input for Product and Growth.

We're building a premium brand. Taste and storytelling matter as much as analytical rigor.

04 Who We're Looking For

We're looking for a hands-on growth marketer with strong execution, sound analytical judgment, and an eye for premium consumer brands.

Essential Qualifications

• Growth experience: 3-8 years of working experience in growth, performance, or lifecycle marketing at a consumer app, DTC, or consumer technology company.
• Hands-on paid acquisition: You've launched, managed, and optimized campaigns on Meta and TikTok yourself, with results you can show.
• Analytical rigor: Comfortable with attribution, funnel and cohort analysis, CAC, LTV, and retention, and at home in GA4, Mixpanel, or similar tools.
• Launch experience: You've worked on a product launch, pre-order, crowdfunding campaign, or new consumer category.
• Creative instincts: You know what makes an ad work, and you can brief creative that converts and still feels premium.
• Ownership: You take a goal, work out the path, and get it done with little supervision.
• Market experience: Experience marketing to consumers in the US or other English-speaking markets.

Additional Advantages

• Consumer hardware, wearables, or businesses that combine hardware and subscription.
• Wellness, mental well-being, or AI consumer products, including navigating ad-platform health policies.
• Email and SMS lifecycle, creator, community, or referral growth.
• AI-native marketing tools and workflows that speed up experimentation.
• Premium lifestyle, fashion, or beauty brands.
• A genuine interest in psychology, emotional intelligence, personal well-being, and human-centered technology.

What matters most to us is what you've personally launched, measured, and grown.

05 What Success Looks Like

This role will be evaluated on measurable results: activated users, paying customers, and pre-orders.

In Your First Six Months

• Tracking and dashboards live across Fine acquisition and the pre-order funnel.
• Paid and creator channels running, with clear evidence of which audiences and use cases activate, retain, and pay.
• Baseline CAC, cost per activated user, and paid conversion for Fine.
• A successful Feel + Fine pre-order launch, built on a strong pre-launch audience and healthy attach to Fine subscriptions.

As We Scale

• Repeatable channels that deliver paying customers predictably.
• Improving CAC, payback, and conversion across devices and subscriptions.
• Broader ownership as the growth team expands.

Specific targets will be set with the CEO as we validate our baselines.

06 Compensation & Benefits

• Medical insurance coverage, subject to location and plan eligibility.
• Employer CPF contributions for eligible Singapore-based employees.

07 Why Join EmotionX?

• Shape the next frontier of Personal AI. As AI becomes increasingly capable of doing what humans do, we believe the next frontier of personal AI isn't greater machine intelligence just to automate tasks, but to expand personal well-being, human agency and performance potential. We're building technology that helps people better understand themselves, navigate the complexities in the world around them, and live more intentional, fulfilling lives. Join us in defining what Personal AI can become beyond productivity.
• Create a category-defining premium consumer brand. We're bringing together multimodal AI, agentic intelligence, fashion-forward wearables, and thoughtfully designed software to create a new kind of consumer experience. This is an opportunity to help build a globally recognized brand where cutting-edge technology meets exceptional design and genuine human value.
• Learn by building. Work directly with the founding team on two launches at once, with real budgets, real customers, and fast feedback.
• Grow with the company. Join early, take on more scope as the growth team expands, and help shape how EmotionX goes to market.